With the prospects of travelling again at the tips of our fingers, all of us are eager to visit monuments in a different country so magnificent we just can’t resist sharing on our social accounts. With this in mind, TheKnowledgeAcademy.com sought to find out which of the world’s historical landmarks is the most popular on social media by combining the total social shares across Instagram, TikTok, and Pinterest.
Key Findings:
- Tulum is the most shared historical landmark on social media, earning more than 1.5 billion tags and pins
- Eiffel Tower (407,462,295) and Taj Mahal (352,758,040) follow behind, completing the top three
- Tulum is the most shared landmark on TikTok (1,576,600,000) and Eiffel Tower is the most shared across Instagram (8,253,820) and Pinterest (312,6675)
- Mexico dominates the top 10 charts, with three landmarks making the ranks (Tulum, Chichén Itzá, and Teotihuacán)
The most shared historical landmark:
(Landmark, Location, Total social shares)
- Tulum, Mexico, 1,584,562,637
- Eiffel Tower, France, 407,462,295
- Taj Mahal, India, 352,758,040
- Machu Picchu, Peru, 199,314,552
- Statue of Liberty Monument, USA, 146,482,664
- Pompeii, Italy, 110,819,717
- Statue of Unity, India, 87,927,944
- Chichén Itzá, Mexico, 68,787,566
- Sagrada Família, Spain, 40,739,011
- Teotihuacán, Mexico, 38,406,867
Tulum tops the charts as the most popular historical landmark across social media, earning a whopping 1,584,562,637 hashtags and pins. Located along the picturesque coastline of Mexico, it’s almost impossible not to share Tulum’s idyllic white sand beaches and Mayan ruins while you are there! Winning by a landslide, Tulum also ranks first with the most shares on TikTok (1,576,600,000) compared to the Eiffel Tower which comes in second with (398,895,800).
In second place with more than 400 million social shares is Paris’ iconic Eiffel Tower. Nestled in the beautiful grassy Champ de Mars park, the lattice tower figure has dominated social media feeds for many years. This iconic French landmark also earns the title as the most shared site on both Instagram (8,253,820) and Pinterest (312,675).
Taj Mahal in India takes third place with 352,758,040 shares on social media. The beautiful mausoleum hewn from white marble and its elegant lotus dome draws more than 7 million tourists every year.
In fourth is Machu Picchu in Peru with more than 199 million shares. The ruins of the Incan citadel are set atop Cordillera de Vilcabamba of the Andes Mountains and overlooks the majestic Urubamba River which makes it a must-post on socials.
In fifth place with 146,482,664 shares is the Statue of Liberty Monument in the United States. Holding up the torch of enlightenment on New York’s Liberty Harbour, the green-tinted statue is an unmissable share on socials for visitors from all over the globe.
Teotihuacán places tenth overall – The Mayan city Teotihuacán places tenth with 38,406,867 shares across social media. Located just outside Mexico City, Teotihuacán is home to ruins of a major central road, the Street of the Dead, as well as the Pyramid of the Sun. The perfect collision of scenic views and culture has made Teotihuacán a popular addition to social feeds.
Methodology:
TheKnowledgeAcademy.com sought to determine which historical landmark in the world is the most shared across social media.
A seed list of landmarks was acquired utilising Wikipedia’s list of most visited palaces and monuments around the world.
The number of social shares were collected from three sources: Instagram and TikTok hashtags, and Pinterest pins for each landmark contained within the sample.
Battle of Stalingrad State Museum-Reserve was excluded from this study due to lack of data across all social media channels.
Where appropriate on Instagram and TikTok, variations of each hashtag were also considered (e.g. macchupicchumountain), and a max number of 1,000 boards were scraped on Pinterest.
The total number of social shares for each landmark were then ranked in descending order to determine the most shared historical landmark.
Data was collected across 4th-5th August 2021 and is subject to change.
