Steadily continuing its advance in the field of immersive digital art using projection mapping with Japan’s representative artist Ryotaro Muramatsu at its center, creative company NAKED is opening its event “OCEAN BY NAKED 如海·空間” at the Shanghai World Financial Center, Pudong District, Shanghai, China.
Representative Ryotaro Muramatsu is a film director who has been nominated at more than 50 international film festivals and has won seven awards, and the productions he has directed at NAKED have garnered a reputation for their narrative character. Tradition and Innovation. The event has been called a collection that takes natural phenomena such as cherry blossoms, the sea and stars as its motives. “TREE by NAKED” is an art gastronomy restaurant that takes the story of life with the tree as its theme. What lies at the root of the work NAKED does is a redefinition of the beauty of the world that lies buried within our hectic every-day lives. Through the power of creativity, it is to bring forth a new “scene” within people’s lives. That is NAKED’s mission.
Founded in 1997, NAKED Inc. brings together artist Ryotaro Muramatsu, who is currently also presenting his work at an art gallery in Venice, Italy, where one of the foremost art exhibitions worldwide, the Venice Biennale, is being held, and creative specialists from many different fields.
NAKED initially concentrated its activities on the field of film productions, but as the scope of its expression no longer fit into the cinema framework, it has left behind the cinema for the world of 3D. Held in order to commemorate the restoration of Tokyo Station in 2012, the projection mapping production “Tokyo Hikari Vision” had more than 230,000 visitors and found itself instantly in the limelight.
Remarkably, with the subsequent steady advance of the term digital art, it mesmerised not only the Japanese, but also the people of global cities such as Beijing, Taipei, Paris and Las Vegas.
With projects such as regional branding, which is steadily gathering speed, and a projection mapping realised together with school children whose school was set to be closed, the world Ryotaro Muramatsu and NAKED live in is certainly not businesslike. For it always contains the passion of making people have life-changing experiences and crafting narratives that touch people.