The EU’s average age currently stands at 44.4 years, marking a nearly six-year increase compared to statistics from two decades ago.
The distinctive characteristic of the “silver tourists,” aged 55 and above, is their discerning nature when choosing a destination. With ample time to plan extended stays, they seek to immerse themselves in nature, relish local cuisine, and appreciate cultural experiences. In this light, the Canary Islands position themselves as an irresistible option during the winter months, offering an escape from the chilly European weather with their inviting 20ºC average temperature.
Presently, the European population over 55 amounts to 152.5 million, representing 33.14% of the total 446.7 million inhabitants. According to data from the American multinational P&G, this demographic controls up to 70% of the wealth in their respective countries and influences over half of the consumer spending.
Silver Europeans prize the Canary Islands for their agreeable climate, safe environment, accessible healthcare services, diverse lodging options, and a rich tapestry of cultural, culinary, and recreational offerings, all complemented by the amiable nature of the local populace.
Among European nations, Germany and the United Kingdom serve as the primary countries of origin for Long-stay Silver tourists in the Canary Islands. Their visitor rates to the archipelago stand at 23.4% and 19.9%, respectively, followed by the Nordic countries at 13%, Italy at 10%, and Spain at over 5%, among others (Ireland 3,2%). Notably, 66% of Long-stay Silver tourists visiting the Canary Islands travel as couples, with 91% being repeat visitors.
In the Republic of Ireland, silver tourists account for approximately 26.33% of the total population, or 1,356,150 people out of a total population of 5,149,139. This can be broken down into an approximate 52/48 split between women and men. This is a substantial group for the Canary Islands to market to with their new “Skip this Season” campaign