British Holidaymakers Are Increasingly Self-Conscious About Their Nationality

Over half of British travellers feel embarrassed about their nationality on holiday

New research has revealed the extent to which we are becoming increasingly self- conscious about our Britishness, with 55 percent of those surveyed, saying they will go to great lengths not to disclose their nationality to fellow holiday makers.

According to the data, many will also go the extra mile to AVOID making friends with other British travellers, with 72 percent saying they recoil at the sound of another British accent when abroad.

In fact, as many as 12 percent of those polled by, have refused to take a lift with other hotel guests, to prevent the possibility of small talk.

Meanwhile, over one in ten (11 percent) have avoided going to breakfast, so as to not have to speak with anyone, while eight percent have even pretended not to speak English, to avoid the prospect of having to make British holiday friends.

As many as seven percent have run away from a fellow British holiday maker and one in 20 have gone to greater lengths by actually hiding, so they wouldn’t get caught in conversation.

But the desire to avoid making holiday friends can take its toll on our relationships, with 22 percent of Brits admitting to getting annoyed with their partner’s approach to making holiday friends.

12 percent think their other half is far too chatty, and 10 percent say they have often had to suffer through dinner with annoying people as a result.

The reasons we get annoyed by the presence of other Brits on holiday include their excessive drinking (49 percent), ignorance of the host country’s culture (46 percent) and the constant wearing of football shirts (32 percent).

Around 22 per cent said they hated the way when you meet someone from the same city, they assume you’ll be pals, and one in five said they didn’t like the way Brits grab sun loungers at the pool.

18 percent hate to see sunburnt fellow British holidaymakers as it’s so uncouth.

So, it is no surprise that over two thirds (69 per cent) of British holidaymakers would prefer to stay in a private villa than a hotel.

Said Keith Potts, Chairman of who commissioned the poll: “Stereotypes would have us believe that we Brits love nothing more than getting burned to a crisp, hanging out with other Brits abroad.

“But, as this research shows, there’s a real and growing polarisation between those who boisterously bag a sun lounger next to the first English voice they hear and those craving escape from their home country.

“We’ve seen a huge rise in enquiries, especially from large families, from people who are looking for tranquility, peace and room to breathe, away from other Brits in a luxury villa.”

However, on the other side of the coin, a gregarious 58 percent of Brits have never tried to actively avoid holiday conversations.

The study found that people aged 16 to 29 were keener on hearing English voices (36 per cent) than over 60s (25 per cent).

Regionally, people from Leicester are the most likely to seek out other Brits, with 70 per cent of them saying they would actively try to make friends with others from the UK, compared to only 53 percent of people from Cambridge.


  1. Excessive drinking – 49 percent
  2. Being ignorant of the hosts culture – 46 percent
  3. Constantly wearing football shirts – 32 percent
  4. Talking loudly all the time – 31 percent
  5. Thinking that as you’re from the same city, you should become friends – 22 percent
  6. Talking about Brexit – 21 percent
  7. Getting to the pool early to bag a lounger – 21 percent
  8. Getting sunburnt – 18 percent
  9. Strong regional accents – 14 percent
  10. Eating dinner early – 8 percent