Successful First Few Days of Operator's 'Academy'
Following Inghams' launch of The Academy on Wednesday 29th March 2017, a bespoke interactive learning portal for travel agent partners, the specialist tour operator is proud to announce its success, with over 400 agents already signed up within the first seven days of its launch.
In the lead-up to the launch, 25,000 branded tea bags were sent out to 5,000 UK agents, alongside a guide on how to use The Academy, encouraging them to sit, have a cup of tea and learn with Inghams.
The Academy was created to give agents the tools they need to speak confidently and knowledgeably about Inghams’ Ski, Lakes & Mountains and Inghams Italy products, through engaging video and interactive courses, separated into modules. Since its launch, over 2,600 modules have already been completed and a staggering 170 hours of learning time logged.
Modules are bite-sized and include a beginner’s guide to Ski, Lakes & Mountains modules and video tutorials on the history of Inghams. On completing a minimum of three modules, over the next six months agents will be automatically entered into a monthly prize draw, which includes a range of exciting prizes, from a holiday to Italy to an ipad.
Simon McIntyre, Head of Sales, said: “We’re thrilled to report huge pick-up and interaction from travel agents following the launch of The Academy. The launch of this carefully designed e-learning system is proof of our investment in and commitment to our highly valued travel agent partners. We are confident The Academy will continue to engage and encourage agents to build upon their knowledge of our long-established company.”
To register to use The Academy, agents can visit learning.inghams.co.uk and enter their usual Inghams agent password.