Monday, November 20, 2017
   
Text Size

Major NI Tourist Drive at World Travel Market

A major tourism push for 2018 is underway with 10 Northern Ireland tourism businesses joining Tourism Ireland at this year's World Travel Market (WTM).

WTM heralds the beginning of Northern Ireland's promotional drive overseas for the 2018 season.

Over the next three days, the Northern Ireland companies will engage in thousands of meetings with GB and international tour operators – to negotiate and exchange vital contracts for 2018. Organisers estimate that almost £3 billion’s worth of business was done at last year’s WTM.

Niall Gibbons, CEO of Tourism Ireland, said: “The large representation of Northern Ireland companies at World Travel Market once again this year is extremely welcome – and essential in the highly competitive global marketplace. I am pleased to report that we have seen growth in visitor numbers to Northern Ireland from around the world this year, with the latest NISRA figures confirming that we welcomed 973,000 overseas visitors in the first half of 2017, up +4% on H1 in 2016. Tourism Ireland has been rolling out an extensive promotional programme throughout 2017, showcasing Northern Ireland around the world to prospective holidaymakers.

“The recent inclusion of Belfast and the Causeway Coast as the Number One Region in the world in ‘Lonely Planet’s Best in Travel 2018’ is wonderful news and will surely help to inspire travellers everywhere to put Belfast, the Causeway Coast and Northern Ireland on their holiday wish-list next year. Tourism Ireland will take every opportunity to maximise this accolade for Northern Ireland over the coming weeks and months. Our aim is to deliver further success in 2018 and beyond, to ensure that Northern Ireland continues to increase its share of the global travel business.”

With about 182 countries and regions all vying for business at WTM, Tourism Ireland aims to stand out from the crowd and capture the attention of the global media and travel professionals in attendance. The organisation will highlight what Northern Ireland has to offer potential visitors around the world, including our Game of Thrones connection, as well as iconic experiences like the Giant’s Causeway, Titanic Belfast and our unique National Trust properties.

Overseas tourism delivers about £543 million per year for the Northern Ireland economy, helping to sustain valuable employment in local communities.

World Travel Market is the largest B2B event in the global travel and tourism calendar, with about 51,500 travel professionals from around the world and over 3,000 international media in attendance.

Latest Travel Reports

  • RELAX OR PARTY IN SUNNY SITGES RELAX OR PARTY IN SUNNY SITGES
    Located about 30km from Barcelona, Sitges is cool, fun, compact and relaxed... CIARAN MULLIGAN aka The Fabulous Traveller, tells us more about this little known Spanish coastal sunspot… WHEN you mention...
    Read More...
  • LAID BACK VIBES ON POPULAR ISLAND TRIO! LAID BACK VIBES ON POPULAR ISLAND TRIO!
    July/August 2017 ‘An Agent Abroad’ winner, PATSY PATTERSON of Oasis Travel, explains why everyone should visit her three favourite holidays destinations: Grenada, Madeira and the Azores… ONE...
    Read More...
  • GOLFING ON THE WESTERN CAPE! GOLFING ON THE WESTERN CAPE!
    June 2017 ‘An Agent Abroad’ winner, Golf enthusiast KALLAM CRAIGS from Chaka Travel, says South Africa’s Western Cape needs to be seen to be truly appreciated… Where to start! What a trip,...
    Read More...
  • NEW YORK AND BERMUDA - THE PERFECT COMBINATION NEW YORK AND BERMUDA - THE PERFECT COMBINATION
    SIMON THOMAS O’NEILL from Oasis Travel had the pleasure of travelling to New York and Bermuda… New York and Bermuda are unique destinations and are the perfect combination as New York is so busy...
    Read More...
  • PERFECT CORNER OF EUROPE PERFECT CORNER OF EUROPE
    Keen to try out one of the new Ryanair routes from Belfast, MICHAEL BEATTIE headed to the beautiful Province of Bergamo, Northern Italy via the new Belfast International-Milan route… I think I may...
    Read More...
  • STILL PLEASING THE MOST PERNICKETY STILL PLEASING THE MOST PERNICKETY
    BRIAN McCALDEN takes a short break in the famed McGrory’s Hotel in Culdaff, County Donegal… BACK in the mid-1960s, heavily industrialised Belfast was busy, smoky, polluted and noisy, with green...
    Read More...
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12

Contact Details

  • NI Travel News
  • Unit 1, Windsor Business Park
  • Belfast
  • BT9 7DW
  • 028 9066 6151