Monday, November 20, 2017
   
Text Size

Icelandair Revolutionises In-flight Entertainment at 35,000 Feet

This September Icelandair has pioneered a new form of in-flight entertainment; an immersive theatre production entitled ‘Ahead of Time’ to mark the airline’s 80th year.

Airline staff and actors starred in the production in the skies on a flight from London to New York.

Birkir Hólm Guðnason, CEO at Icelandair, which operates from Belfast City Airport to Rejykvik and onward to US destinations, commented: “Throughout our 80 years, we’ve always put customer service at our heart and we’re pleased to pioneer a new form of entertainment and value-added service for passengers. We responded to the research findings with the launch or Stopover Pass which aims to transform wasted time whilst travelling into time well-travelled.”

The cast engaged with the audience from arrival at Heathrow to touchdown in JFK. This one of a kind event took place over 11 hours and across three countries, using the transatlantic journey as an unique stage for a passport to performance.

  • Icelandair delivered a show stopping performance that put staff at the heart of unique in-flight entertainment and proved that the journey is as important as the destination
  • The three-act immersive performance, ‘Ahead of Time’ was directed by Gideon Reeling and took place on an 11-hour flight from Heathrow to JFK via Iceland

  • The plot took inspiration from the airline’s progressive philosophy across their 80-year history, championing female empowerment and achievement
  • The ‘Opening Flight’ marked the start of Stopover Pass, a free performances series for passengers starring Icelandair staff alongside Icelandic talent
  • Launched in response to a greater demand from consumers for both better customer service and more original in-flight entertainment with a human touch

  • Passengers can now transform their boarding pass into a Stopover Pass for free on the Icelandair stopover pass website.
  • To help realise this impressive production, the airline partnered with immersive theatre experts Gideon Reeling. In celebration of Icelandair’s 80th anniversary the plot line championed the airline’s history as pioneers of modern day travel and drew inspiration from their rich history. Lead character Edda took the audience on an inspiring and entertaining journey through time, mirroring the airline’s progressive and forward-thinking philosophy with themes of female empowerment and equality.

    Travelling through time guests were immersed into different eras across 80 years and beyond. Passengers experienced life before the internet, providing an understanding of flight bookings prior to the digital age - they were written on cards and stored in a shoebox! Audience members were also treated to a menu inspired from the 1950’s, a safety demonstration given by an air hostess from the swinging sixties, a modern ballet performance at the boarding gate and even serenaded by a farmer from 1937 singing an Icelandic folk song. A pilot announcement left them musing the possibilities of future air travel, with moon landings on the horizon. Guests were also given a personal message of empowerment to take away.

    Kolbrún Aðalbjörg Hjartardóttir, playing Edda, commented, “Preparing for this performance has been unbelievable. I am proud to be able to be showcase my country’s history and be part of something truly inspirational to others.”

    Icelandair’s history demonstrates their commitment to passengers and shows how they’ve continued to fly in the face of adversity. This is exemplified by them continuing to fly whilst other airlines stayed grounded following the impact of the volcanic ash cloud thrown up from Eyjafjallajökull volcano in 2010.

    ‘Ahead of Time’ is the first in the Stopover Pass series of free performances for Icelandair passengers, being staged in celebration of their 80th year. This was announced following research, which revealed passengers are now demanding better customer service and more unique entertainment with a human touch; Icelandair has set about serving both in style.

    To find out more about the ‘Ahead of Time’ and transform your boarding pass into a Stopover Pass visit the Icelandair US stopover pass website.

    Latest Travel Reports

    • RELAX OR PARTY IN SUNNY SITGES RELAX OR PARTY IN SUNNY SITGES
      Located about 30km from Barcelona, Sitges is cool, fun, compact and relaxed... CIARAN MULLIGAN aka The Fabulous Traveller, tells us more about this little known Spanish coastal sunspot… WHEN you mention...
      Read More...
    • LAID BACK VIBES ON POPULAR ISLAND TRIO! LAID BACK VIBES ON POPULAR ISLAND TRIO!
      July/August 2017 ‘An Agent Abroad’ winner, PATSY PATTERSON of Oasis Travel, explains why everyone should visit her three favourite holidays destinations: Grenada, Madeira and the Azores… ONE...
      Read More...
    • GOLFING ON THE WESTERN CAPE! GOLFING ON THE WESTERN CAPE!
      June 2017 ‘An Agent Abroad’ winner, Golf enthusiast KALLAM CRAIGS from Chaka Travel, says South Africa’s Western Cape needs to be seen to be truly appreciated… Where to start! What a trip,...
      Read More...
    • NEW YORK AND BERMUDA - THE PERFECT COMBINATION NEW YORK AND BERMUDA - THE PERFECT COMBINATION
      SIMON THOMAS O’NEILL from Oasis Travel had the pleasure of travelling to New York and Bermuda… New York and Bermuda are unique destinations and are the perfect combination as New York is so busy...
      Read More...
    • PERFECT CORNER OF EUROPE PERFECT CORNER OF EUROPE
      Keen to try out one of the new Ryanair routes from Belfast, MICHAEL BEATTIE headed to the beautiful Province of Bergamo, Northern Italy via the new Belfast International-Milan route… I think I may...
      Read More...
    • STILL PLEASING THE MOST PERNICKETY STILL PLEASING THE MOST PERNICKETY
      BRIAN McCALDEN takes a short break in the famed McGrory’s Hotel in Culdaff, County Donegal… BACK in the mid-1960s, heavily industrialised Belfast was busy, smoky, polluted and noisy, with green...
      Read More...
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • 8
    • 9
    • 10
    • 11
    • 12

    Contact Details

    • NI Travel News
    • Unit 1, Windsor Business Park
    • Belfast
    • BT9 7DW
    • 028 9066 6151