Saturday, November 18, 2017
   
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Sample Locally Produced Cider at Belfast City Airport

Armagh-based Long Meadow Cider has been awarded an exclusive craft cider contract in the Bushmills Bar at George Best Belfast City Airport.

Long Meadow Cider's contract with HMSHost International, the leading provider of food and beverage outlets in over 100 airports worldwide, was secured following the company's Blossom Burst Cider beating over 70 local suppliers to be named Northern Ireland’s 'Best' local food and drink product in a competition launched by Belfast City Airport in partnership with Food NI earlier this year.

The Bushmills Bar and the recently rebranded St. George’s Market restaurant in the airport, both managed by HMSHost, will both stock the award-winning Blossom Burst flavour.

Peter McKeever, one of the Founders and Managing Directors at Long Meadow Cider, said: “Having our Blossom Burst Cider named Northern Ireland’s ‘Best’ local food and drink product and receiving £30k of marketing support at Belfast City Airport has been a real turning point in our business, it has been the icing on the cake in what has been an incredible four years.

“As a small, family owned business, we never imagined getting to the finals, let alone winning! We are so grateful for the relationship we now have with the airport which has opened doors and has now led to our exclusive cider contract with HMSHost in Belfast.

“The first order was placed in mid-Summer with a second, larger, order placed the following week, and we believe this contract has the potential to be our biggest.

“Belfast City Airport welcomes approximately 2.7million passengers through its doors each year from domestic and international locations providing us with a considerable platform to showcase our product."

The McKeever family has been growing apples at Long Meadow Farm for three generations and all products are made from 100 per cent natural Bramley apples, grown and harvested on the farm.

Joanne Deighan, Commercial Manager at Belfast City Airport, said: “At Belfast City Airport, we are passionate about championing and supporting local brands.

“Last year we facilitated a relationship between World Duty Free and Shortcross Gin which has resulted in the product being stocked in a number of its outlets in airports across the UK, including Belfast City Airport.

“Our search for Northern Ireland’s ‘Best’ local food and drink product in partnership with Food NI earlier this year allowed us to provide the winner, Long Meadow Cider, with £30k of on-site advertising and marketing support to promote its brand to our 2.7million passengers each year.

“With passengers travelling from across the UK, or further afield through our summer Aer Lingus routes or KLM’s daily service to Amsterdam, it is vital that our retail and product offering is of a high standard. To be able to provide local produce to these customers is fantastic and we’re thrilled to introduce Long Meadow Cider to our customers in the Bushmills Bar and St. George’s Market.”

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