Friday, August 18, 2017
   
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'Boastcards' Starting to Replace Postcards!

New research by cruise line Royal Caribbean International has revealed that the humble postcard is all but obsolete as 70 per cent of people from the UK admit to not having sent one in the past year, with over 50 per cent of people from Northern Ireland admitting that they never send postcards to friends and family when on holiday.

The research found that a further 90 per cent of people from the UK admit their holiday snaps are taken for the sole purpose of online posting, as they opt for a much cheaper and more instantaneous way to share their holiday highlights via Instagram and other social media channels.

Further research revealed that 30 per cent of people from Northern Ireland deliberately plan the best time to post to ensure their friends and family are the most jealous.

In fact, social media has become such an integral part of our holiday choice that nearly half (45 per cent) say it is now the top influence when picking a destination. A further 15 per cent of us wouldn’t even consider going somewhere on holiday if it doesn’t have internet access.

It seems that holidaymakers have also developed a mischievous trait when it comes to sharing holiday snaps; 40 per cent of local respondents admit to ‘posting and boasting’ at 9am on a Monday morning just to make work colleagues jealous. A further 40 per cent opt for posting the ultimate social ‘boastcard’ on Monday afternoon in order to hit their colleagues during the post-lunch slum.

The survey also revealed the following startling stats:

  • Sixty-five per cent of people from the UK have not received a postcard in the past year
  • Half (51 per cent) of people from the UK feel ‘brilliant’ when their online holiday snaps receive lots of ‘likes’ from people at home and say that it ‘makes their day’
  • One in ten people from the UK admit that sharing holiday photos is more important than a holiday romance (9 per cent) or even the weather (12 per cent)
  • Forty-two per cent of people from the UK take their first snap of the holiday within two hours of stepping off the plane and then post three times a day (15 per cent)
  • Twenty-seven per cent of people from Northern Ireland have been inspired to go travelling from holiday pictures posted by other people on social media
  • However, despite our love of online bragging, our photography skills let us down with 50 per cent of people from the UK lacking confidence when it comes to capturing the perfect holiday shot.

    To help holidaymakers sharpen their social boasting skills, Royal Caribbean, the cruise line which boasts the largest cruise ship in the world, Harmony of the Seas, has teamed up with travel experts, social influencers and founders of The Whole World is a Playground, Elaine and Dave Murray, to identify the top ten tips to capture the perfect ‘boastcard’.

    Elaine said: “The ultimate social postcard – or what we like to call ‘boastcard’ - starts with choosing the right holiday. Very few really deliver those stand-out moments that will make your social feed famous; anyone can post a sunset or a sandy beach but to capture the ultimate holiday snap that will generate hundreds of likes, you need to book a holiday that promises to take you on an extraordinary journey right from the start.”

    Together, Royal Caribbean and ‘The Whole World is a Playground’ have identified the following steps to capturing the ultimate, bragalicious #Boastcard:

    1. More for your money – Pick a holiday that will provide a wealth of experiences and destinations worth boasting about.

    2. Pick your time – ‘Golden hour’, the hour just after sunrise or just before sunset, creates the most evocative light for holiday photos, so set that alarm clock!

    3. Shock factor – Get out of your comfort zone, go on a giant zip line, sky dive, go surfing!  Seek out new experiences to increase maximum boasting potential.

    4. R-E-S-P-E-C-T – It’s always important to treat the locals with respect, so if there’s a sign saying no photos, don’t take one. 

    5. Editing – Whether you’re using a phone or a DSLR it pays to edit your photos before posting. A few small tweaks can switch a photo from good to awesome!

    6. # – Hashtags increase the reach of your images, for Instagram try 3 or 4 in the main photo caption followed by more in a comment below… and why not try a shameless #Boastcard.

    7. Location, location, location – Always tag the location of a photo when posting. This instantly increases the reach allowing others visiting to find your photo.

    8. Frequency – A maximum of two Instagram pictures a day works well without jamming up your followers’ feeds, while Instagram stories are a great way to add a post about your adventure.

    9. Do your research – To get the best shots you need to seek out the best photo locations, so plan ahead!

    10. Last but not least, have fun! –  Remember you are on holiday and surrounded by incredible and often once-in-a-lifetime scenes – so have fun and live in the moment!

    Ben Bouldin, Royal Caribbean Managing Director UK & Ireland, commented: “The beauty of the ‘boastcard’ is it’s instantaneous. All our ships have high speed broadband, so the days of having to wait to pull into port to send a physical postcard are over; people can now post from the side of the pool in the middle of the Caribbean, no postbox necessary.”

     

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